Re:, brand damage

von Ayman Yosri Muhammad » Freitag, 10. Oktober 2003 Rethink the Cool + the Shoe

phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.

then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.

the unswoosher


For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.

Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.


Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?





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Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.


Ayman Yosri Muhammad
Plenty of healthy frame or cafe, and she'll gently pour everybody.

knew he is another one of those guys who had changed.
Anyway I stayed there for two hours inside the truck, Ambulance and cops
never came. Everyone was playing his own kind of game, Mahmud Kurchu had
decided to dump Selgin as well (at least for now), and by the way you
should know when you were teaching me to kill a jew, they only wanted me
to kill you, and I think you should know the rest anyway.

Two hours later, they probably changed the bodies of the dead guys, I
don?t know how they covered the shoots in their body but considering
that cops never came, who would like to question their direction anyway,
they made one car accident in Fawkner other is similar area. Those guys
left, Selgin came he told me to leave as they had already left, I was
completely unconscious so he came in to see if I was dead, he checked
the heart beat and noticed my body?s position, and then told the truck
driver to give him a lift so they can just find me upon reaching the tip
in truck and call ambulance and cops, truck driver a guy working for
both ASIO and Jewish NASA was on Selgin?s side at least

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